How much do playable ads cost?
The short answer: a professionally built playable ad costs US$800–1,500 for a standard 2D build, US$1,500–2,500 for a 3D or complex build, and US$250–400 per variant when you're testing new hooks against a winner. Below is the full breakdown — what drives the price, how long each option takes, and what to put in the brief so you get a fixed quote instead of an hourly meter.
The pricing table
These are the same fixed-scope packages we publish on our homepage — the price range, the timeline and what's included are agreed before any work starts. Terms are 50% upfront, balance on delivery.
| Package | Price (USD) | Timeline | What you get |
|---|---|---|---|
| Standard 2D Playable | US$800–1,500 | 4–5 days | Your game's core mechanic as a tight, polished 2D playable — the format behind most top-performing UA creatives. Under 5 MB, 60 fps on mid-range Android, MRAID / end-card CTA and analytics wired in, ready for all major ad networks. |
| 3D / Complex Playable | US$1,500–2,500 | 7–10 days | Full 3D scenes, physics or multi-step gameplay — for games whose hook can't be faked in 2D. Same delivery standard: under 5 MB, 60 fps, wired and network-ready. |
| Variant Pack | US$250–400 each | 48–72 hours each | New hooks, openings and end-cards built on an existing playable, so your UA team can A/B test what actually converts. The cheapest testing budget in user acquisition. |
| Rush delivery | +50% | As agreed | When a launch date moves up, the playable can move with it — scoped honestly before we commit. |
What drives the price
- 2D vs 3D. A 2D playable reuses your game's look and logic directly. A 3D build has to recreate scenes, lighting and physics inside a 5 MB envelope — that's where the extra days go.
- Mechanic complexity. One clean core loop ("drag, merge, win") is a standard build. Multi-step gameplay, AI opponents or physics chains push a project into the complex band.
- Variant count. The first playable carries the full build cost; every variant after it is a fraction of the price, because the engine, assets and wiring already exist.
- Target networks. Each network has its own specs and packaging. We deliver ready to upload for Meta, Google App campaigns, AppLovin, Unity Ads, ironSource and Mintegral — included, not an add-on.
- Timeline. A standard schedule keeps the standard price. Rush delivery is +50%, quoted before we start.
How long each option takes
Most standard 2D playables ship in 4–5 days from brief; 3D or multi-step builds take 7–10 days. You'll tap through a working prototype of the core mechanic early — not a storyboard — so feedback lands while it still matters. Variant packs turn around in 48–72 hours per variant.
What a good brief contains
Three things get you a fixed quote instead of a discovery call:
- Your game — a build, a store link, or a gameplay capture.
- The one mechanic you want featured — the loop a player should understand in the first three seconds.
- Your target ad networks — so the build is packaged to the right specs from day one.
Brand assets (logo, fonts, key art) help polish the end-card, but they're not blockers — we can start from the game itself.
Why variants are the cheapest testing budget in UA
A playable that almost works is a hypothesis, not a dead end. A new opening hook, a different first interaction or a sharper end-card can double a playable's conversion — and each test costs US$250–400 instead of a new build. Publishers who treat playables as one-and-done creative leave that on the table; the studios winning UA treat the first playable as the platform and variants as the experiment. You can see the format running in our live LEGO playable demo.
Quick answers
How much does a playable ad cost?
Standard 2D: US$800–1,500 (4–5 days). 3D or complex: US$1,500–2,500 (7–10 days). Variants: US$250–400 each in 48–72 hours. Rush is +50%. Terms are 50% upfront, balance on delivery.
How long does it take to make a playable ad?
4–5 days for a standard 2D playable, 7–10 days for 3D or multi-step builds, and 48–72 hours per variant. You get a tappable prototype of the core mechanic early, so feedback lands while it still matters.
What do you need from us to start?
Your game (a build, a store link, or a capture), the one mechanic you want featured, and your target ad networks. We confirm a fixed scope and price before any work starts — no hourly meter running.
Which ad networks do you deliver for?
Meta, Google App campaigns, AppLovin, Unity Ads, ironSource and Mintegral — every playable under 5 MB at 60 fps on mid-range Android, with MRAID / end-card CTA and analytics events wired in, packaged per network and ready to upload.
Get a fixed quote for your game
Send us the game and the mechanic — we'll come back with a scope, a price and a mechanic idea, not a generic sales reply. Or compare the packages on the homepage first.
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